{"id":95,"date":"2023-01-17T15:14:50","date_gmt":"2023-01-17T15:14:50","guid":{"rendered":"http:\/\/stappy.co.uk\/?page_id=95"},"modified":"2023-01-30T10:11:55","modified_gmt":"2023-01-30T10:11:55","slug":"a-b-testing-to-boost-your-etsy-sales","status":"publish","type":"page","link":"https:\/\/stappy.co.uk\/a-b-testing-to-boost-your-etsy-sales\/","title":{"rendered":"A\/B testing to boost your Etsy sales"},"content":{"rendered":"\n

As an Etsy seller you’ll often be asking yourself, how do I get more Etsy sales? Keeping your listing description and tags up to date and relevant is key to being found when a customer searches for products like yours.
But how do you know if you’ve got the right words\/phrases and if the changes you made had any effect?<\/p>\n\n\n\n

You could manually change all of your listings every few weeks, keep a spreadsheet of view counts and keep iterating until your sales are booming. <\/p>\n\n\n\n

But who’s got time for that?<\/p>\n\n\n\n

\"Ain't<\/figure>\n\n\n\n

Stappy’s A\/B testing feature takes all the pain away from updating your listings and can automatically keep the best performing changes. <\/p>\n\n\n\n

What is A\/B testing?<\/h2>\n\n\n\n

A\/B testing, otherwise known as ‘split testing’ is a process of having 2 variants of something, in this case a listing, and comparing their performance to determine which was better.<\/p>\n\n\n\n

Stappy’s implementation of A\/B tests allows you to capture the performance of a listing over 7 days, update its description and\/or tags automatically then capture the performance of the updated listing.<\/p>\n\n\n\n

After the test is complete the results are compared and best performing listing is kept active.
<\/p>\n\n\n\n

Create a new A\/B test<\/h2>\n\n\n\n

Setting up a new A\/B test for a listing is easy, start by going to the ‘Tasks’ section of Stappy and switching over to the ‘A\/B Tests’ section.<\/p>\n\n\n\n

\"A\/B<\/figure>\n\n\n\n

Tap the ‘Add new A\/B test’ button to start configuring your test.<\/p>\n\n\n\n

Select the listing you wish to update, only Active listings can be selected. Once you’ve chosen a listing you’ll then be able to update its tags or description.<\/p>\n\n\n\n

\"screenshot<\/figure>\n\n\n\n

Stappy allows you to update both the tags and description of a listing at the same time though you may wish to only change one initially if you want to get an understanding of how a specific keyword tag or description change affected your view count.<\/p>\n\n\n\n

Once you’ve made your changes to the listing’s tags and description you can compare the original and new variant before selecting the completion action.<\/p>\n\n\n\n

\"Screenshot<\/figure>\n\n\n\n

You can choose from 3 completions actions:<\/p>\n\n\n\n